Telefonica Case Study - 966 Words

Case Study : The New Conquistador. 1. Go back in time to 1986. Do a SWOT analysis for Telefonica de Espania. Does your analysis lead to the same conclusion as Telefonicas managers? Strength points : Telefà ³nica is one of the world’s largest telecommunications companies by market cap. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and its customer base exceeds 264 million globally. Telefà ³nica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. The Group stands in third position in the sector Telco worldwide in terms of market capitalisation the†¦show more content†¦in 2008, the royal mint FNMT (Fà ¡brica Nacional de la Moneda y Timbre) and Telefà ³nica signed an agreement to launch the mobile digital signature service. The combination of new mobile digital certificates from the FNMT and the new securely encrypted cards from Movistar guarantee a legally valid signature whose keys are undecipherable. Telefà ³nica thereby has an integral digital signature offer on the Spanish market, capable of operating in both fixed and mobile networks. 2.How would you characterize the corporate strategy adopted by Telefonica? Telefà ³nica calls Spain home, but customers in 25 countries call home with Telefà ³nica. The company provides fixed and mobile telecommunications services across Europe and Latin America. Its fixed-line portfolio includes traditional voice, Internet access, cable and satellite television, enterprise networking and hosting, and wholesale services. Its mobile business encompasses voice, messaging, and corporate infrastructure services. Telefà ³nicas domestic unit has about 24 million mobile users, 6 million Internet and data access subscribers, and more than half a million pay TV users. Through Telefà ³nica de Espaà ±a, the company is the leading fixed-line operator in Spain with about 15 million lines in service. 3.Minority investors in Telefonicas south American subsiddairies are unhappy with the parent corporation. Suppose you are a senior manager at the parent corporation. How would you handleShow MoreRelatedKey Challenges to Cross Cultural Management: O2 Germany Case Study1142 Words   |  5 Pageskey challenges as they try to manage people from differing cultures to help them meet their internationalization goals. The acquisition of o2 Germany, then a German subsidiary of the o2 Plc Group, by Telefà ³nica S.A, the Spanish telecommunication incumbent, in January 2006 will be used as a case-study to present some of the key cross cultural management challenges that an MNC may encounter. 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